The layer that reaches buyers
Business coverage convinces lenders. National news coverage convinces homebuyers.
Through 2026, Prateek Group appeared across Hindustan Times, Times of India, India TV, Zee News, NDTV, News18, ABP Live, Republic, Deccan Herald, Outlook, Mid-Day, The Tribune, DNA and Aaj Tak. Some of it was project coverage. A surprising amount was the group being asked to explain the market rather than to talk about itself.
This is the third piece in a five-part series on Prateek Group’s 2026 press record. It covers mainstream national news and broadcast, which is the layer that builds recognition before anyone visits a sales office.
Being asked to explain the market
The most valuable thing in this year’s record isn’t a project feature. It’s the number of times a national desk called Prateek Group to explain something that had nothing to do with a Prateek project.
The Times of India ran a piece in June on whether homebuyers should approach RERA or a consumer court with complaints. That’s a story about buyer protection, and being one of the developer voices in it is a position most builders would avoid. Appearing there says something about confidence.
Zee News ran a June piece on affordable housing, rental expansion and RERA reforms shaping the next growth phase in urban India. Again, policy rather than product.
India TV has been the most consistent of the lot. Across 2026 the channel’s business desk quoted the group in at least six separate pieces:
- The NRI effect on NCR luxury housing, 18 May
- India’s billionaire population growing 51% in five years and what it means for luxury homes, 13 May
- Metro, expressways and airports as valuation drivers in Delhi-NCR, 13 May
- How Noida and Ghaziabad are driving the next housing boom, 15 June
- Whether the definition of value homes has changed in NCR, 22 June
- Noida’s Sports City revival and the next phase of residential growth, 7 July
The channel came back again on 13 August on Noida and Gurugram leading a shift in residential prices, and on 14 July on the 17.6% year-on-year rise in Delhi-NCR housing prices in Q1 2026.
Eight appearances in one channel’s business coverage across four months. That’s a working relationship with a desk, which takes years to build and can’t be bought.
Hindustan Times: two flagship features
HT ran the group twice in 2026, and both were significant.
In July, Prateek Canary was covered as the next icon of luxury living in Noida. Canary sits in Sector 150 on the Expressway, and HT’s framing put it in the succession line of Noida landmarks rather than presenting it as a new launch.
In August, HT covered A Stage Called Tomorrow, the Broadway-inspired showcase the group staged in Delhi to mark 20 years and preview an upcoming Noida Expressway project.
That second story is the one that broke format. Real estate previews normally run on brochures, floor plans and specifications. This one used theatre, dance, music and technology, with Dilip Shankar narrating as the voice of Delhi and Namit Khanna, Damandeep Sidhu, Sukhmani Lamba, Aakash Narula and Charu Shankar carrying the performance.
The event earned follow-on coverage in The Tribune, Business Standard and NewsX. Coverage of that kind is hard to buy and easy to recognise. Desks ran it because it was genuinely unusual.
Project features across national outlets
Each flagship project earned its own standalone coverage in 2026, which is a deliberate pattern worth reading project by project.
Prateek Canary ran in three national outlets inside two months. Hindustan Times in July, Mint in June on connectivity meeting luxury in Sector 150, and DNA on the project strengthening Sector 150’s reputation as an NCR luxury destination.
Prateek Grand City got a strong run. Republic covered the township as reshaping Ghaziabad’s skyline in July. Zee News built a piece around the 15-minute living concept, which gave the project a planning-led angle instead of an amenities list. Mid-Day covered the 40-acre township in June.
Prateek Grand Begonia appeared in Outlook India as a new chapter in township living at the end of June, in Mint in July, and in ABP Live in June as one of Siddharth Vihar’s most anticipated luxury launches.
Prateek Edifice got retrospective coverage, which is rarer and arguably better. Mint ran a piece on how the Sector 107 project became one of Noida’s iconic luxury landmarks. Completed projects only get written about again when they’ve held their standing.
The group as a whole got the same treatment from Deccan Herald in June, in a piece on how Prateek helped shape the evolution of luxury living in Noida. That framing, a developer as part of a city’s history rather than as a seller in it, is the endpoint most brands are aiming at.
The Hindi broadcast and digital layer
The Hindi coverage in 2026 was heavy, and it reached a different audience entirely.
NDTV Hindi ran a Ghaziabad 2.0 piece in May mapping demand across Raj Nagar Extension, Siddharth Vihar, Vaishali and the airport corridor. In June it followed with a feature on how the Delhi to Varanasi bullet train corridor could open investment opportunities across Uttar Pradesh, reaching well beyond NCR into Lucknow, Prayagraj and Varanasi.
Navbharat Times ran the Jewar Airport story in June, asking directly whether operational flights would push NCR property rates up again and which pockets carry the most demand. That’s the single highest-intent search question in the NCR market right now.
News18 Hindi reported in July that Noida and Greater Noida luxury home prices had jumped up to 28%, moving ahead of Mumbai and Gurugram. Aaj Tak ran a May piece weighing real estate against gold as an investment.
Hindi coverage tends to get discounted when people count press by domain authority. In the NCR homebuyer market it shouldn’t be. These are the outlets a Ghaziabad or Noida buyer actually reads.
The Tribune as a steady carrier
The Tribune deserves its own mention, because it carried more Prateek stories in 2026 than almost any other national daily.
It ran the Q4 FY26 sales milestone on 10 June, smart luxury living in Noida and Greater Noida on 26 June, the Ghaziabad infrastructure advantage on 9 July, the two-decade brand story on 21 July, the Forbes India recognition on 29 July, and the Broadway showcase in August.
Six stories in three months, across sales, projects, infrastructure, brand and events.
The 20-year framing and why it worked
Almost every national feature in the second half of 2026 opened with the same two numbers: more than 20 million sq. ft. delivered, and over 50,000 families housed.
Those figures do a specific job in this layer of coverage. A buyer reading a project feature has no way to assess construction quality, financial strength or delivery risk. Cumulative delivery is the closest available proxy, and it’s a claim that only gets stronger with time.
The July advertorial feature carried by The Tribune built the entire narrative around that, tracing the arc from early Noida projects like Stylome, which introduced expansive residences and resort-inspired features to the market, through to the current premium portfolio. The framing it used, “Creating Landmarks, Setting Benchmarks”, ran through most of the national coverage that followed.
The Forbes India pieces went further, pointing at delivery discipline maintained through the COVID-19 period when construction, supply chains and real estate operations were disrupted across the industry. For a homebuyer in NCR, where stalled projects have shaped an entire generation’s view of developers, that’s the single most persuasive thing that can be written about a builder.
What broadcast and TV coverage adds
Print and digital coverage builds a record. Broadcast builds recall.
The group’s television footprint through 2025 and 2026 spans Zee Business, CNBC TV18, India TV, NDTV, Aaj Tak, ET Now and TV9, mostly through chairman commentary on policy moments: RBI rate decisions, Union Budget reactions, market outlook segments. NDTV has interviewed Prashant Tiwari directly on sector questions, and the managing director now carries most of the market commentary.
Those appearances rarely mention a specific project. They put a face and a company name in front of a large audience in a context where the speaker is presented as an authority. Repeated over years, that’s what turns a developer into a household name inside its own region.
The TV coverage archive on the company site holds the record of those appearances.
What this layer is actually building
The business press gives a developer credibility. This layer gives it familiarity, and familiarity is what shortens a sales conversation.
A buyer in Ghaziabad who has seen Prateek Grand City in Republic, read the 15-minute living piece in Zee, watched an India TV segment where a Prateek voice explained NCR price movement, and noticed the Forbes India line in The Tribune, arrives at a site visit already halfway convinced. None of those touchpoints was a sales pitch. All of them built the same impression.
The 20-year framing that ran through the July and August stories, more than 20 million sq. ft. delivered and over 50,000 families housed, is doing the heavy lifting across every one of these outlets. It’s a claim that gets stronger every year it holds, and 2026 is the year it started appearing in publications that had never covered the group before.
Next in this series: the real estate and construction trade press, where Prateek Group got covered fastest and in the most detail.
See the projects these features were written about
Prateek Canary in Sector 150, Prateek Grand City at Siddharth Vihar, Prateek Grand Begonia inside the township, and Prateek Edifice in Sector 107.
More on the company behind them: the corporate profile, the chairman’s profile, the managing director’s profile and the awards page.
Market analysis published by the group sits on the Prateek Group blog, including the Greater Noida property market outlook for 2026.
