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Job Details
Job Position : Manager / Asst. Manager - Digital Marketing
Job Code : MKT-04
Functional Area : Marketing
Number of Position : 1
Location : Noida
Experience : 4 - 8 Years
Job Description :
  • Manage, review, and perform daily responsibilities associated with Google AdWords, Facebook LinkedIn and other similar platforms.
  • Generating leads using PPC & SMM.
  • Knowledge of SEO and digital marketing concepts
  • Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid and organic programs.
  • Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important metrics.
  • Manage the creation of large keyword lists.
  • Provide creative copy suggestions and graphical ad templates.
  • Manage Display network placement lists on AdWords and through other contextual advertising platforms.
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with goals.
  • Provide oversight, manage, and be able to generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
  • Keep pace with search engine, PPC & SMM industry trends and developments.
  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
  • Monitor and evaluate search results and search performance across the major search channels.
Desired Profile :
  • No less than 5 years’ experience in Search Engine Marketing (SEM) and Paid Search (PPC).
  • Proficiency in MS Excel, PowerPoint, and Word.
  • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
  • Experience working with popular PPC and SMM ad platforms (Google AdWords, Bing AdCenter, etc).
  • Proficiency in managing moderate to large scale PPC and SMM accounts AdWords / Bing certification a plus.
  • BS/BA degree preferred.
Key Skills : #SEM#PPC# SEO#Google Analytics#Google AdWords#Bing AdCenter
Contact : hr@prateekgroup.com
Last Date : 30/09/2024